A STUDY ON INVESTIGATING SPORTS COVERAGE OF INDIAN DAILIES

The main purpose of the present study was to investigate the variations of sports coverage between cricket games and other sports during (IPL2023) Indian Premier League. A sample comprised of 42 The Hindu and Indian express newspapers. The Hindu and the Indian express newspapers by using simple Pri-IPL (one week), Mid-IPL (one week) and Post-IPL (one week) sampling technique. In which 21 The Hindu and 21 Indian express newspapers. The result of the study showed that there was a significant difference was found between The Hindu and Indian express newspapers regarding total sports coverage, cricket games and other sports coverage during Indian Premier League. The Hindu newspaper is more coverage frequency compare to Indian express news papers during Indian Premier League.