Impact of Digital Inclusive Finance on common prosperity in China’s Social Media Era

Achieving common prosperity (CP) is a pivotal goal in China’s modernization, particularly as social media increasingly shapes public awareness and policy discourse. In China’s social media era, digital inclusive finance (DIF) has emerged as a key financial model impacting this goal. This study, drawing on data from Guangdong Province from 2011 to 2021 as an example, uses the entropy method to calculate the CP index and assesses the impact of DIF on it. Results indicate significant regional variations in CP levels and highlight the positive effects of DIF on it in Guangdong. The theoretical contribution of this study lies in understanding how financial inclusion interacts with social equity. In practical significance, the findings may provide some suggestions and decision-making basis for policy makers, promoting the coverage of DIF and driving sustainable socio-economic development.