When Donald Trump Dropped the Bass: The Weaponization of Dubstep in Internet Trolling Strategies, 2011–2016

Abstract This article argues that in the age of social media, the affective power of music can dare listeners to become complicit with misogyny and right-wing populism. It investigates the weaponization of dubstep in internet trolling strategies by examining the genre's relationship with a type of user-generated content called ‘Major League Gaming [MLG] Montage Parodies’. Mixing musical and audiovisual analysis with digital methods, the article considers the origins of MLG Montage Parodies and then investigates the content's development from 2011 to 2016. As a memetic timbral topic, the dubstep drop was initially deployed in MLG Montage Parodies as a form of pubescent power play to troll young male gamers. But then in 2014, it was redeployed as anti-feminist ammunition amid the toxic masculinity of #GamerGate. Finally, it was weaponized by alt-right trolls during the 2015–2016 ‘Great Meme War’ that accompanied the US Presidential Race. The closing remarks reflect on the ethical, ontological, and disciplinary implications of the research and issue a call for memetic musical literacy.