MEDIA OBJECTIVITY IN ECONOMIC NEWS REPRESENTATION: AN ACTUAL APPROACH

The subject of media objectivity in the representation of economic news is a multidimensional problem, given the significant impact of information on economic behavior and perception of both individuals and society as a whole one. In the context of global digitalization, the increasing influence of political and economic elites, the mediatization of the economy and the broadcast of news through social networks, where algorithms amplify bias by promoting sensational content, the objectivity of the media is often put into question. Maintaining the reliability of information requires a comprehensive approach that includes not only technological and economic subjects, but also attention to ethical and moral principles. This article points to the main aspects of the objectivity of economic journalism by the means of the analysis of the works written by modern researchers within the framework of scientific discourse.