CRITERIA FOR INSTITULIZATION OF AN AUTHOR’S BLOG ABOUT ART

This article examines an urgent problem in the modern Russian media space: the issue of institutionalization of the author’s blog using the example of materials about culture. Currently, the content of influencers is displacing traditional journalism in the struggle for the attention of the audience. In this regard, it becomes relevant to find an answer to the following question: what criteria should bloggers’ reviews have in order to become officially recognized in mainstream discourse? The very concept of institutionalization in this context does not have clear interpretations due to the incessant changes in various contexts surrounding it: legislative, political, technical and cultural. In the course of describing and analyzing the main provisions of all these contexts, criteria are formed in this work that can serve as a basis for further institutionalization of author’s blogs, including in the field of art and culture.