ECONOMIC MODEL OF GAMING AND CYBERSPORTS PUBLISHING (ON THE EXAMPLE OF CYBERMETA)

Modern online gaming and eSports publications are the most important element of gaming and one of the main driving forces of popularizers of both the professional eSports scene and the gaming industry as a whole. Being important components of the modern media system, gaming and eSports editorial boards continue to actively develop their corresponding areas of journalism, spending a huge amount of resources on maintaining ratings and reaching new heights. Rapid technical progress affects the constant positive dynamics of the gaming industry, which, in turn, has a direct impact on eSports. Such a pace requires new approaches to the creation, distribution and monetization of content from Russian gaming and eSports online publications. The purpose of this theoretical and practical article is to describe the economic model of a modern gaming and eSports online publication.