CREATION OF JOURNALISTIC MATERIAL: STORYTELLING AS A RECEPTION IN REGIONAL MEDIA

In recent years, storytelling has become an important tool in the arsenal of journalists. This is especially evident in the materials of regional media. This article examines the role of storytelling in the creation of journalistic materials, analyzing its impact on the perception of information and audience involvement. Examples of the use of storytelling in regional media are considered and key elements that contribute to the effective use of this technique are identified. The conclusion of the study is that storytelling elements can be used in materials of various genres, which will increase the digestibility of the text by readers and make it more exciting. Correctly using storytelling elements, you can not only awaken the reader’s interest in the story, but also evoke empathy for the characters or a more complex emotional reaction – suspense.