BOOK BLOG PROMOTION: SPECIFICS COMMUNICATION CAMPAIGN

The article is devoted to the study of the effective promotion of a literary blog through popular mechanics in social networks. The article examines the relevance of the basic subject of PR and the specifics of its promotion. The purpose of the study, based on the analysis of scientific research, was to identify an effective communication campaign to promote a literary blog and to identify the specifics of its promotion, as well as to identify the most popular content formats. The young audience is interested in leisure formats and various entertainment preferences are formed. The most interactive option may be a book club, which will unite people into one community of interests and provide an opportunity for social activity.