NEW MEDIA AS INSTRUMENTS OF INTEGRATION PROCESSES IN THE MODERN MEDIA SPACE

The article examines the possibilities of new media in organizing integration processes in modern society. It is noted that in the format of new media, interaction and integration are carried out between different subjects in the paradigms of “personality – personality”, “personality – media”, “media – media”, “media – state”, “state – personality”, etc. Integration processes that are becoming natural in a constantly updated media space cannot but have a psychological impact on people, especially on the younger generation, for whom the concept of boundaries is no longer as important as for older people, and the boundaries themselves are not as immutable. The interactivity of new media helps users develop a belief in their own importance, their ability to influence other people and global social processes.