DEVELOPMENT AND IMPLEMENTATION OF THE DESIGN PROJECT TO CREATE A PERSONAL IMAGE OF THE HERO OF THE COMMUNICATION CAMPAIGN OF MARKETPLACE MANAGER

This article is devoted to the development and implementation of a design project to create a personal image of the hero of a communication campaign for a marketplace manager using Ekaterina Suvorova as an example. In the modern world, promoting your business through social networks has become relevant, so you will have to try very hard to attract more people. There are already more than a billion users on the platforms – there are many competitors, and everyone wants to lure subscribers to themselves. It is necessary to combine both free and paid promotion methods: targeted advertising, launching contests, advertising with bloggers, mutual PR and others.