ASPECTS OF CREATING MATERIALS ABOUT SCIENCE IN THE MEDIA

Popular science journalism is becoming increasingly important every year, as scientific knowledge is beginning to be valued more in the Russian Federation, and its mass broadcasting is encouraged at the state level. Science-intensive production, in the development of which Russia is interested, can be improved only if citizens are informed about the scientific activities of domestic scientists. The purpose of the article is to help journalists who create texts about science for the media by formulating recommendations for work in this thematic area. Previously, the problems of popular science journalism were covered in detail in the Russian scientific community. This article summarizes existing research and considers examples from journalistic practice. The work also provides examples of simplification methods in popular science texts. The material for the analysis was two author’s articles on the website of the popular science magazine about science in the Chelyabinsk region “Green Monday”.