APPROACHES TO RESEARCHING THE FEATURES OF PROMOTION OF LIBRARIES IN THE MEDIA SPACE

In the modern world, the problem of people losing interest in libraries is clearly expressed. To keep up with the times, physical libraries are actively developing in the media space. But to choose the right path of development, it is necessary to study the main approaches and features of promotion, since modern libraries should use not only traditional methods, but also look for new, innovative ways to attract attention. This is especially true for institutions that continue to operate in the traditional service sector, but at the same time are directly interested in attracting attention to their activities, expanding the range and methods of their media promotion, taking into account the need to expand the audience of stakeholders. In this connection, various mechanisms for promoting libraries in modern society are considered.