DEVELOPMENT AND IMPLEMENTATION OF A PROJECT TO CREATE A VISUAL STORY TO PROMOTE A BEAUTY STUDIO

This article is devoted to the development and implementation of a project to create a visual story to promote a beauty studio. Visual stories allow for deeper interaction with the audience, creating more personal and emotional connections. They also allow companies and brands to demonstrate their expertise and personality, which helps establish trust and increase customer loyalty. Visual stories are an effective means of promotion and interaction with the audience, which makes them relevant in 2023 and beyond. As part of our work, we developed a project to create a visual story to promote the beauty studio “Time of Beauty”. We developed visual products that helped improve the existing brand. The results of our work contributed to increasing the recognition of the promoted entity.