PRAGMATIC AND SOCIAL ASPECTS OF THE CONTENT OF THE CORPORATE RESOURCE OF THE IT COMPANY

The article considers the social and pragmatic aspects of the content posted on the corporate blogs of IT companies, with an emphasis on their impact on business processes and public relations. The purpose of the study is to analyze how corporate resources solve social problems and contribute to the improvement of work processes. The work uses theoretical approaches of social journalism based on the work of A. R. Sabitova, Yu. A. Borodina, I. V. Fadeeva and others. The research method is content analysis of publications. We studied 15 copyright materials published in March 2024 on the platform of the IT company Aspro.Cloud. The results show that a successful combination of social responsibility and pragmatic solutions helps to improve the internal atmosphere and increase productivity. The article emphasizes the importance of integrating social issues into corporate management and business processes, which contributes to the efficiency of the company and improves relationships and the atmosphere in the team.