NEW TRENDS IN SCHOOL MEDIA: TRANSFORMATION INTO CONVERGENT EDITORIAL OFFICES

The article presents an analysis of modern trends in the field of children’s media communications. The relevance of this study lies in the fact that in modern realities, convergence forms a new model of the organizational structure of school media centers, modernizes the processes of collecting, producing and distributing information content. When writing the article, the following theoretical methods were used: analogy, classification, generalization, comparative analysis, as well as the study and analysis of literature. Among the practical methods: personal observation, experiment and the method of consent. The entire work is based on an active empirical research method – experiment.