SPECIFICS OF CREATING TEXTUAL MATERIALS ON CULINARY TOPICS

In recent years, there has been an increase in the popularity of culinary content in the media space. At the same time, the gastronomy sphere has always been an integral part of everyday life, but it is the development of digital platforms that has contributed to the mass distribution of culinary blogs and restaurant reviews, which, among other things, reveal the cultural aspects of nutrition. The publication of recipes not only allows you to convey instructions for preparing a specific dish, but also helps to preserve and transmit cultural values that enrich the mass perception of gastronomy. The purpose of this article is to identify the features of creating text materials about cooking. For this purpose, the work analyzed the materials of Russian authors on popular Russian culinary Internet platforms Food.ru, Eda.ru and “Gastronom”, which made it possible to formulate the key features of these thematic publications.