THE ROLE OF MULTIMEDIA IN LANGUAGE LEARNING

In the context of rapid digitalization in education, multimedia technologies have become a crucial tool in language learning. This study examines the role of multimedia in the educational process, explores modern approaches to its application, and identifies advantages such as enhanced motivation, individualized learning, and access to authentic materials. It also discusses methods of integrating multimedia into teaching, including interactive platforms and immersive technologies. The article highlights challenges related to technical issues and cognitive overload, as well as prospects for developing multimedia-based learning with the incorporation of artificial intelligence and virtual reality. The study emphasizes the need for further research and methodological recommendations for the effective integration of multimedia into educational practices.