CULTIVATING TRUST: THE CONTRIBUTION OF DEMOGRAPHIC POLICY VIDEOS TO POSITIVE GOVERNMENT REPRESENTATION

This article examines the linguistic strategies employed in the official communication channels of the Russian Government. The primary objective is to identify techniques that foster public trust in state demographic policies. The analysis focuses on captions from three video clips representing distinct thematic categories, utilizing methods of frequency analysis, lexical-semantic evaluation, and rhetorical analysis. The findings indicate that family and children are central themes in the media texts, with an emphasis on the state’s positive role. These texts effectively construct a favorable perception of government policies, enhance public trust, and maintain audience engagement with the measures implemented. The results provide valuable insights for communication specialists and policymakers in designing effective informational strategies.