OPTIMIZATION OF THE DESIGN OF THICK MAGAZINES AS A UNIQUE TYPE OF DOMESTIC PERIODICALS

The authors of the article analyzed the main trends of media design from the point of view of theory and practice; gave historical and cultural, meaningful, formal characteristics to thick magazines. In the process of comparing the data, we came to the conclusion that it is necessary and possible to optimize the design of this unique journalistic product, taking into account its typological specifics. The result of the scientific design work was the author’s versions of the modernized design of the thick magazines Novy Mir and Yunost, based on a number of parameters. At the same time, the original, author’s versions have varying degrees of innovation. Visual interference in the design of relatively “new”, thick youth magazines, in particular “Youth”, turned out to be minimal, larger-scale changes were required in working with “old” publications, in particular “New World”, which will celebrate its centennial next year.