SPEECH PORTRAIT OF A HOST AS A TYPE-FORMING FACTOR OF A TV PROGRAM

The article examines the speech portrait of the TV program host as a type-forming factor. The purpose of the study is to characterize the speech portrait of the host Leonid Kanevsky in the crime program “The investigation was conducted with Leonid Kanevsky”, which determines its features. The selection of the components of the speech portrait of Leonid Kanevsky allows us to justify his role in the program, and also helps specialists in the field of media production to take them into account when working on television programs on crime topics. The theoretical basis of the study is made up of the concepts of “speech portrait”, “speech strategy”, “speech tactics”, “speech impact”. Media linguistic analysis of three issues of the program “The investigation was conducted ...” made it possible to identify the most popular stylistic means that determine the specifics of the speech portrait of Leonid Kanevsky, as well as to characterize the speech features of the popular program. The results of the study show that the bright speech manner of the host attracts and holds the attention of the audience, determines the recognition and popularity of the program.