TATTOO CULTURE AS A PHENOMENON OF VISUAL COMMUNICATION

This article is devoted to tattoo culture as an element of visual communication in modern society. The author analyzes the history of tattoos, their meaning and influence on society. The role of tattoos in self-expression and creation of an individual image is also considered. Different styles and techniques of tattooing, their influence on fashion and art are analyzed. This is determined by the peculiarities of modern culture, which is characterized by changes in the life orientations of modern society. Tattooing is considered as a communication in society. This communication can be an updated form of culture and become a certain lever of socio-cultural renewal, which brings new meanings and values into the culture of society. The article concludes that tattoos are a powerful means of visual communication and can be used to convey various messages and values.