IMAGOLOGICAL ANALYSIS OF THE PROMOTION OF NATIONAL IMAGES (RUSSIA «EUROVISION» 2008)

The article is devoted to an imagological analysis of Russia’s performance at the Eurovision Song Contest 2008, demonstrating how music, visual effects, costumes and other elements shaped the national image of the country on the international stage. Imagology is considered as a discipline that studies the perception of images of nations through media, culture and public communication. The article examines the concepts of stereotypes and images in the context of imagological research, emphasizing their role in creating the perception of another nationality. An example is the analysis of Dima Bilan’s performance with the song “Believe”, which examines visual and musical components, including the symbolism of clothing and choreography. The study highlights the importance of international cultural platforms, such as Eurovision, for the formation of a positive image of the country and the exchange of cultural values.