SOCIAL MEDIA IN THE PRACTICE OF STATE COMMUNICATION OF AUTHORITIES ON THE EXAMPLE OF LOCAL GOVERNMENTS OF THE ALTAI TERRITORY

The author cites the data obtained as a result of analyzing the number of audience of state-owned local government of the Altai Territory in the social networks VKontakte and Odnoklassniki for 2023–2024. The purpose of the study is to show the changes taking place in the interaction of citizens and tools that promote an “open dialogue”. The social network analytics service was used to collect information popsters.ru. During the analysis, the number of subscribers was recorded in two time intervals – November 2023 and November 2024. The collected data are structured by audience size categories. The information shows the growth of the audience of social networks, especially significant in the Odnoklassniki social network. The author’s analysis shows that the number of flagship communities has increased, and state-owned websites of district administrations with more than 5 000 subscribers have appeared.