GRAFFITI AS A CURRENT TYPE OF IMPACT TEXT: MEDIA EXPERIENCE OF CHINA

The development of modern communications influences all types of creativity, especially when it comes to the public sphere, such as so-called street art. Graffiti as a popular trend in this area of urban activity deserves attention and seems to be a relevant object of research. Graffiti in modern Chinese cities has become an important part of urban culture, reflecting the diversity of emotions and interests of young people, promoting cultural exchange due to the development of mobile communications. Despite official censorship, Chinese media evaluate graffiti positively, emphasizing the importance of street art as a means of self-expression and criticism of society. The study is devoted to identifying the specifics of the functioning of graffiti as an influencing type of text in the context of state control of any public and media activity. Particular attention is paid to the features of the presentation of this type of creativity in Chinese mass media, influencing its perception and attitude towards it on the part of the mass audience.