IDENTIFICATION OF MODERN TRENDS IN CHILDREN’S CONTENT TELEVISION PRODUCTION

The author of the article draws attention to the problems of creating television content for children, since at present children’s television serves as a means of occupying the child’s attention and allowing parents to focus on their own affairs. This important factor, in turn, should be taken into account when creating children’s audiovisual content that has an impact on the little viewer. As a result, children’s television viewing and television consumption require special attention from professional specialists in television production and broadcasting. In this regard, one of the priority areas for the development of television content production for children should be considered the training of specialists capable of ensuring a high level of quality of children’s television content in modern conditions. It is assumed that the training of such specialists is advisable based on the existing previous experience and experiments, since the analysis of the existing background showed the presence of a solid culturally significant resource that can successfully serve as a substantive component of educational programs. Based on the study of created television products for children, the author points to the existing diversity of television content, a detailed study of which will help in creating high-quality modern audiovisual television products for children. It is advisable to begin training competent specialists with the issues of the formation and development of domestic children’s television, as well as with the study of genre and format features of television content for children’s audiences. It is assumed that the study of and attention to this problem can effectively influence not only the upbringing of the future generation, but also the need to form the knowledge, skills and abilities of future television industry specialists.