Analysis of responsible consumption in relation to gender in students of a higher education institution

To address the effects of the accelerated consumption of goods and services, there is a global push to promote a culture of more responsible and environmentally and socially empathetic consumption. The objective of this study is to identify whether there is a significant relationship between the dimensions of responsible consumption practiced by students from a university in southern Sonora and the gender variable. To evaluate attitudes toward responsible consumption, three dimensions of a measurement instrument were analyzed: individual responsibility, recycling behavior, and ecological behavior. The most significant findings revealed that, in the dimension of individual responsibility, women exhibit high levels of responsibility, while men show a médium level. This pattern aligns with existing literature, which suggests that women tend to adopt more responsible behaviors compared to men