CHARACTERISTICS OF SHOWING INNOVATIVE ACTIVITY IN TOURISM DEVELOPMENT

The article deals with the main issues of the impact of the development of the tourism sector in the context of innovative activity, as a factor in the interaction of economic potential and management decisions to ensure the implementation of the strategic goals of sustainable development of the tourism sector. Attention is drawn to the urgent need to form a national concept of the level and quality of services in the tourism sector, which has clear goals, meets current problems and corresponds to a number of national and economic characteristics.