THE ROLE OF TOURISM IN THE DEVELOPMENT OF THE GREEN ECONOMY

This article explores the importance of the green economy concept in modern society and examines the role of the tourism sector in advancing this concept. It highlights how sustainable or “green” tourism addresses critical issues such as environmental conservation, socio-economic stability, and cultural heritage preservation. By maintaining a balance among nature, the economy, and social life, sustainable tourism ensures the wellbeing of future generations. The article provides detailed insights into the inclusion of local community interests, the adoption of modern technologies, the development of environmentally friendly infrastructure, and how economic benefits can be achieved through tourism activities. Using Uzbekistan as a case study, the author analyzes the advantages and future potential of integrating the green economy principles within the tourism sector.