RESEARCH PROPOSAL: INVESTIGATING EFFECTIVENESS OF TRAINING VIDEOS ON MEDICAL PROFESSIONAL COMMUNICATION – RELYING ON SFL ANALYSIS AND POLITENESS THEORY

The proposal aims to document whether training videos on medical professional communication may be effective in identifying and improving the communication skills of doctors and other healthcare practitioners with patients. The strategy may be of particular importance for LSP students, medicine students, or pharmacy students who are non-native English speakers. After following a typical educational video, and based on their knowledge of communication in healthcare, they will need to identify the key semiotic resources that develop assertiveness and empathy in communication. The investigation should rely on SFL, with an emphasis on speech act theory and politeness theory.