AESTHETICS OF THE EXHIBITION: MODERN PRINCIPLES OF THE ORGANIZATION OF THE MUSEUM ENVIRONMENT

The article discusses the issues of changing the design of the museum exposition depending on the attitude to the problems of sensory and aesthetic perception, which are also evolving. Once upon a time, objects in museums could be touched, but in the 19th century the situation changed under the influence of political, scientific, technological and other socio-cultural processes. Aesthetic perception has also changed, it has become more intellectual, focused on visual (remote) perception; its core today is contemplation. And once upon a time, touch was considered a more reliable source of information about the surrounding reality, in particular about the exhibits of the museum. It could especially help in the perception of sculpture. With the change in perception, the exposition also changed - it also shifted to visual perception, and the viewer of the museum began to be required to show interest in the objects on display in a different form: respectfully maintaining distance. With the development of high technologies and the advent of the Internet, the visual nature of the museum has increased and has almost been absolutized. Modern expositions are built so that the visitor cannot touch the exhibits, but with the help of various special effects they achieve an increase in spectator interest and the illusion of involvement by influencing other senses - hearing, smell. The near-museum environment (museum restaurants and shops) maximizes the range of influences on the visitor's feelings. The sensual impact of the museum turns out to be almost total.