IMPROVING THE LEVEL OF DEVELOPMENT OF THE EDUCATIONAL PROCESS BASED ON THE DIGITALIZATION OF THE MARKETING DEPARTMENT

Digitalization of the marketing department of an educational institution is an important aspect of sustainable development in the modern educational process. The article discusses modern digital tools and technologies that can be integrated into the work of the marketing department in order to increase the efficiency of interaction with potential students, improve the image of the institution and optimize internal processes. Practical recommendations for the implementation of digital solutions are offered and their importance for achieving long-term strategic goals is emphasized.