IMPROVING USERS' SECURITY SATISFACTION IN E-COMMERCE BY PROVIDING NEW COMPONENTS

Today, electronic commerce is considered a tool that plays an important role in expanding tourism and hotel activities. So that this industry uses this tool the most. In this regard, using the advantages and appropriate features of e-commerce and its correct definition in the hotel industry can play a key role in attracting tourists; Therefore, in this research, we want to improve the hotel industry with the aim of increasing the security satisfaction of customers, and to achieve this, blockchain technology will be used. The results showed that the use of blockchain has increased the satisfaction of hotel customers and improved their loyalty.

Authors

Publication Details

Journal
TMP Universal Journal of Research and Review Archives.
Published
2024-12-01
DOI
https://doi.org/10.69557/ujrra.v3i4.129
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

IMPROVING USERS' SECURITY SATISFACTION IN E-COMMERCE BY PROVIDING NEW COMPONENTS

Matin Saeedi
TMP Universal Journal of Research and Review Archives.
Technology Adoption and User Behaviour
article

IMPROVING USERS' SECURITY SATISFACTION IN E-COMMERCE BY PROVIDING NEW COMPONENTS

Matin Saeedi
article en

Abstract

Today, electronic commerce is considered a tool that plays an important role in expanding tourism and hotel activities. So that this industry uses this tool the most. In this regard, using the advantages and appropriate features of e-commerce and its correct definition in the hotel industry can play a key role in attracting tourists; Therefore, in this research, we want to improve the hotel industry with the aim of increasing the security satisfaction of customers, and to achieve this, blockchain technology will be used. The results showed that the use of blockchain has increased the satisfaction of hotel customers and improved their loyalty.

TMP Universal Journal of Research and Review Archives.Vol. 3(4)
Openalex Percentile: Top 69%
Technology Adoption and User Behaviour
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