IMPACT OF SOCIAL MEDIA IN THE WORKPLACE AMONG MILLENNIALS

The research focuses on the impact of social media in the workplace among millennials. In the introduction, the importance of communication in modern society and the need for new forms of business communication are emphasized. The advantages and disadvantages of traditional means of communication are presented, leading to the integration of social media into the business environment. The study was conducted by surveying 183 millennials from February to April 2023. Statistical software SmartPLS 3.0 was used for data analysis. The results indicate a positive correlation between the use of social media, knowledge sharing, and job performance. Two out of three hypotheses were confirmed, but direct influence of social media on job performance was not confirmed. The paper highlights the importance of social media in the knowledge transfer process within organizations, concluding that they play a crucial role in business communication, enhancing transparency and the speed of information flow.