Development of a technological innovative management solution for a digital logistics system of a regional organization

The relevance of the study is due to the significant role of modern information technologies in improving the quality of services provided by organizations, increasing the number of clients, and, accordingly, increasing the financial result. The purpose of the study is to form a feasibility study of an innovative project for the development and launch of a mobile application for the search and ordering of freight transport, construction and special equipment services. Objectives are to develop a feasibility study of an innovative project and evaluate its effectiveness. Methodology. In the course of the research, such general scientific methods as analysis and synthesis, classification, grouping, as well as statistical methods were used. Results. The article presents an ecosystem of industries and services within the framework of the strategy of digital transformation of KEAZ business processes; the possession of unique capabilities proposed by the authors of the mobile application is revealed; a feasibility study of a technological innovative project for launching a mobile application for searching and ordering services of freight transport, construction and special equipment "KEAZ.Truck", which is part of the ecosystem of JSC "KEAZ"; the implementation of the project has been developed in several stages (at the first stage, it is planned to develop an application on the Android platform; at the second stage, the developed application "CEAZ" is being tested.Truck" and its completion; at the third stage, the developed application is being brought to the market and placed in the RuStore store; the fourth stage of the technological innovation project is to ensure the stable operation of the mobile application and its promotion in order to retain existing and attract new customers); A calendar schedule for the implementation of an innovative project in the format of a Gantt chart is presented. Conclusions. The implementation of the project in the medium term will lead to a reduction in the cost of services for customers and an increase in their quality, and also carries an important environmental effect, which is expressed in reducing exhaust emissions of cargo and construction equipment by optimizing its movement routes.