THE (IN)COMPATIBILITY OF THE ECOLOGICAL MODERNIZATION THEORY AND CONSUMER SOCIETY

Ecological modernization theory is an approach that seeks to reconcile environmental conservation with economic development and technological progress. The theory suggests that environmental problems can be solved by adopting cleaner technologies, increasing resource efficiency and applying environmental regulations. One of the key aspects of ecological modernization is the belief that economic growth and environmental protection can go hand in hand. Proponents argue that through technological progress and the development of environmentally friendly industries, societies can achieve both economic prosperity and environmental sustainability. Some of the biggest weaknesses of the theory are insufficient consideration of consumption and the growing consumerism of today's consumer society, as well as the lack of perspective for developing countries that have experienced significant industrial development in the last two decades.