Who books the tickets for visitors to innovative installations and events in cathedrals? Exploring the psychological type profile of the gatekeepers

Previous research concerned with the psychographic segmentation of cathedral visitors, employing psychological type theory has drawn attention both to the psychological types under-represented among cathedral visitors and to the capacity of an innovative event to widen the psychographic appeal of cathedrals. This study tests the thesis that the requirement for advanced online booking to attend an innovative installation may nonetheless further delimit the psychographic appeal. This thesis was supported by 778 individuals booking online to attend a Luxmuralis installation in Liverpool Cathedral who completed the Francis Psychological Type Scales. Among this constituency there was under-representation of perceiving types and over-representation of the Epimethean temperament (SJ).