PERCEPTION ABOUT ENTREPRENEURSHIP AMONG THE POST GRADUATE STUDENTS OF STATE AGRICULTURAL UNIVERSITIES

Entrepreneurship is a vital driver of economic growth, significantly contributing to wealth creation and employment generation. Despite initiatives from support organizations and entrepreneurship development centers, there remains considerable potential to make entrepreneurship a more attractive career option for students nationwide. For this transformation, the youth must shift from being ‘job seekers’ to ‘job creators.’ This is particularly relevant for students of Agriculture and Allied Sciences, who have ample opportunities to become “Agripreneurs” (Agri Entrepreneurs). Realizing this potential requires these students to develop a positive entrepreneurial mindset. Understanding the perception of entrepreneurship among postgraduate students is crucial for developing effective educational programs and support systems. This empirical research paper employs a descriptive cross-sectional research design, incorporating published theoretical literature and a communication approach, to examine the perception of entrepreneurship among postgraduate students in the Agriculture and Horticulture faculties at four State Agricultural Universities (SAUs) in Gujarat, India—a state renowned for its entrepreneurial spirit. Using simple random sampling, 300 postgraduate students were surveyed through a structured questionnaire. The results indicate that the surveyed students have a moderate perception of entrepreneurship.