A Study on the Sense of Place and Regional Branding of Yongsan
The purpose of this study is to find the elements necessary to strengthen the sense of place for the success of the regional brandingg of Yongsan. The reasons why the Yongsan branding needs to be successful are as follows. Yongsan
Authors
- SeiJoon Park
- Eunkyung Chin
- Chul Lee (ORCID: https://orcid.org/0000-0001-5098-8529)
- Ansik Chang
Publication Details
- Journal
- Social Integration Research
- Published
- 2024-12-01
- DOI
- https://doi.org/10.46907/sir.2024.5.2.67
- Primary Topic
- Corporate Identity and Reputation
- Type
- article
- Field-Weighted Citation Impact
- 0.00