PERCEPTION OF RURAL YOUTH TOWARDS FARMING AS AN ENTERPRISE

Rural youth are valuable human resources who may contribute significantly to both developmental initiatives and agriculture of a nation. India has the largest population of youth referred to as Gen-Z. As most of the youth in India are living in rural areas, so a clear understanding and a correct perception in farming and allied activities is necessary for them. With the help of Ex-Post-Facto research design this present study was carried out in Jorhat and Morigaon districts of Assam. 120 respondents from 4 villages of both the districts was selected by using a multi stage purposive cum random sampling design. Primary data for the study was collected through the use of personal interview and structured schedule. For analysis of data, Karl Pearson’s correlation coefficient, chi square test were used. Through the use of correlation and Chi-square tables it was determined that age, the size of operational land holding, farming experience, entrepreneurial experience, training exposure, attitude towards farming, annual family income were positively and significantly related and educational level, preferences of livelihood, gender, mass media exposure, membership in social organization have significant association with perception of rural youth towards farming as an enterprise.