CHALLENGES HINDERING AGRI-STARTUPS IN TELANGANA: TACKLING KEY CONSTRAINTS

Agri-Startups focus on integrating technology into agriculture, horticulture, and aquaculture to boost profitability, efficiency, and productivity. These startups offer products, services, or applications that enhance various agricultural processes from input to output. The transformation of Indian agriculture is increasingly linked to adopting digital technologies and platforms. Government initiatives are centered on fostering startup growth and advancing the agricultural sector. Enhanced profitability in the sector has attracted aspiring entrepreneurs due to factors such as ease of doing business, increased budget allocations, regulatory changes, infrastructure improvements, and targeted strategies. As interest grows, more people are exploring solutions to the sector’s diverse challenges. This study selected 53 Agri-Startups through a multistage stratified random sampling method. Primary data was collected on the constraints faced by these startups using a semi-structured interview schedule and analyzed with the garrett ranking method. Key challenges reported by entrepreneurs included insufficient government incentives, limited scalable technologies for commercialization, inadequate knowledge of marketing strategies, and difficulty in securing investors or funding.