RELATIONSHIP BETWEEN PROFILE AND ATTITUDE OF RURAL YOUTH TOWARDS AGRI-PRENEURSHIP

The study was conducted in the Navsari district of South Gujarat and all the six talukas of Navsari were covered under the study. From each taluka, 20 respondents were selected randomly. Thus, the sample size was 120 respondents for the present study. The appropriate measuring techniques/scale for dependent and independent variables were also chosen, and a well-structured interview schedule was developed accordingly. The collected data were analyzed using statistical tools and methods for analysis. The finding of this study revealed that the variable like, education, annual income, entrepreneurial experience, training undergone, extension contact, mass media contact and decision-making ability had positive and highly significant correlated to attitude, while leadership ability and social participation had positive and significant relationship with attitude, while age and marketing facility had positive and non significantly related with attitude towards agri-preneurship.