INTERACTIVITY IS A NECESSITY OF MODERN TELEVISION

This scientific article is devoted to the interactive nature of modern television and analyzes the state of the system built on the basis of the connection of “man+technology” in Karakalpakstan television. The article analyzes the programs broadcast on Karakalpakstan TV channels and lists several factors for organizing interactivity at a high level. At the same time, integrating television programs with social networks andmobile journalism is revealed to increase the interactive nature of television programs.