FACTORS AFFECTING FARMERS IN EFFECTIVE NEEDS DELIVERY: A MULTI-APPROACH PROBLEM PRIORITIZATION TECHNIQUE

Extension and Advisory Service (EAS) providers are basically the mode of these needs’ delivery and plays a critical role in enhancing agricultural productivity, but at the same time there are factors faced by the farmers due to the EAS in the effective needs’ delivery. The current study aims to prioritize the major factors faced by the farmers in Meghalaya. With a exploratory research design using two approaches i.e Mean Percent Score and Garretts Ranking technique the problems were prioritised. It was found that famers faced issues with the EAS with regards to 3 major domains i.e. Social skill, Empowerment and Adoption pf innovation. The study advocates specific solutions to the issues faced by the farmers in the region through a convergence based approach of all the stakeholders.