Research on the Interactive Relationship between Rural E-commerce and College Students' Entrepreneurship under the Background of Rural Revitalization

Against the backdrop of the rural revitalization strategy, the interactive relationship between rural e-commerce and college student entrepreneurship has become an emerging driving force for promoting rural economic and social development. This article uses scientific methods such as literature review, questionnaire survey, and case analysis to conduct in-depth research on the current development status of rural e-commerce and the actual entrepreneurship of college students, thus revealing the interactive rules between the two. The research results indicate that rural e-commerce provides a low-cost and wide market entrepreneurial platform. for college students, effectively reducing the threshold for entrepreneurship, expanding the market scope, and providing rich entrepreneurial opportunities for college student entrepreneurs. This article also points out that although significant achievements have been made in the interaction between the two, there are still problems such as a shortage of rural e-commerce talents, high logistics and distribution costs, and the need to improve the standardization of agricultural products, as well as challenges such as funding shortages and lack of experience encountered by college students in the process of entrepreneurship. In response to these issues, this article proposes countermeasures and suggestions such as strengthening policy guidance, improving e-commerce infrastructure, and cultivating versatile talents, aiming to further promote the deep integration of rural e-commerce and college student entrepreneurship, and jointly assist in the implementation of the rural revitalization strategy.