Blockchain Solutions for Detecting Fake Products
A significant challenge in today's retail market is the proliferation of counterfeit products. Every product developed carries inherent risks, including counterfeiting and duplication, which can negatively impact a company's reputation, revenue, and customer satisfaction. The trade and marketing of counterfeit goods are rapidly increasing, and it is nearly impossible to identify a counterfeit product solely by appearance. Counterfeit goods have become a global problem as consumers are tricked into purchasing unauthentic goods with no way to validate the authenticity. This project centers on using blockchain to create a tamper-resistant system, ensuring the traceability of genuine products in the supply chain. A blockchain-based software can enhance market growth, ensure product authenticity, and protect consumer trust while preserving manufacturer reputation and value. This software can serve as a reliable tool for detecting genuine products, benefiting both the market and manufacturers.
Authors
- Shraddha Kale
- Manish Patil
- Niraj Pingale
- Mayura Gavhane
Publication Details
- Published
- 2024-12-20
- DOI
- https://doi.org/10.1109/innova63080.2024.10847021
- Primary Topic
- Spam and Phishing Detection
- Type
- article
- Field-Weighted Citation Impact
- 0.00