A Study on the factors comprehensive working conditions of exhibition industry workers for a sustainable MICE industry - Focusing on IPA analysis techniques

This study attempted to approach the fundamental solution to create a sustainable MICE industry ecosystem from the perspective of internal working conditions. Specifically, we attempted a comprehensive approach to working conditions for those working in the exhibition industry. As a verification method, the IPA analysis technique was applied to analyze the importance and satisfaction of working conditions as perceived by employees. A difference analysis was also conducted accordingly. To achieve the purpose of the study, two research questions were presented, and frequency analysis, reliability verification, and importance-satisfaction comparative analysis were performed to effectively verify them. The analysis results showed that first, workers in the exhibition industry recognized that wages, annual salary, welfare benefits, and performance-based compensation, which can be considered as compensation for their labor, were very important in terms of working conditions. However, the results verified that the level of satisfaction with this was relatively insufficient. Second, it was found that exhibition industry workers were relatively satisfied with their working environment, including their relationships with superiors and colleagues, the relevance of their personal aptitudes to their jobs, and facilities. Third, exhibition industry workers did not perceive much importance in opportunities to participate in job competency enhancement training and work processing methods, but their satisfaction with these was relatively high.