Impact Analysis among residents’ perception on the policy of Coffee City Busan to local attachment, and support - Focusing on visitors of Busan Coffee Show -

While Busan had been mainly regarded as a marine city, recently it has been actively trying to be diversified in terms of tourism contents. Coffee, one of the most frequently and loved drinks in the modern society, is introduced as an important tourism element in 2022 to make Busan more attractive tourism city. Thus, this study was designed to analyze the relationships among residents’ perception on the policy named coffee city Busan to local attachment and support. Survey was distributed for the visitors who visited 2024 Busan Coffee Show held from 29th May to 1st June in 2024, BEXCO. The results of this study showed that there were positive significant effects (!) between impact awareness on the policy of coffee city and local attachment, (2) between impact awareness on coffee city and local support, (3) between local attachment on coffee city Busan and local support. Theoretical and practical implications were given on the basis of the results of this study.