A Study of the Legal Status and Contractual Liability of Digital Platform Operators

With the development of innovative technology, digital platforms have emerged, and trading goods and services through them has become commonplace. Platforms have brought about major changes in the economy and society as a whole, which is called the “platform revolution,” but various problems have arisen with the growth of digital platforms. Representative issues include an increase in consumer disputes and the misuse of algorithms. The digital platform market has a complex structure that is difficult to explain using traditional contract law. Participants form complex relationships that affect each other, and platform operators are not simple intermediaries, but play the role of coordinating all activities within the platform, so they must actively comply with laws and regulations and create a fair trading environment, taking into account the interests of users and store operators. To this end, platform operators themselves must set ethical standards and make efforts to comply with self-regulation, as well as actively monitor and report users and store operators. As another unique feature, digital platform regulation is effective in the form of platform operators autonomously improving the trading environment within the larger framework of the regulatory authorities. Operators are responsible for ensuring fair competition between users and preventing social deterioration. It is a multifaceted relationship that includes. Contracts must be interpreted from a multifaceted perspective, taking into account the relationships between participants, the characteristics of the platform, and even the indirect influence of the transaction. Must.