Accounting Professional Education in the Digital Era: Practice and Reflection based on the Cultivation of Digital Business Competence in Colleges and Universities

Under the background of the era of rapid development of artificial intelligence, great changes have occurred in the field of accounting, and the education of accounting majors in colleges and universities is facing new challenges and opportunities. This paper analyzes the situation of colleges and universities in cultivating accounting students' ability to count business, including the use of case study and literature combination, and discusses the changes in the industry demand, the current situation of education reform in colleges and universities, and the corresponding strategy suggestions. The study finds that although colleges and universities have taken a variety of reform measures, there is still the problem of mismatch with the speed of change in the industry. Colleges and universities should make efforts in updating education concepts, optimizing curriculum, strengthening faculty development and innovating teaching methods in order to cultivate accounting professionals who meet the needs of the times and promote economic and social development.