Impact of Social Media on Patient Expectations and Satisfaction: A Qualitative Exploration in Multan, Pakistan
The study served as a dual lens, both enabling awareness and serving as a source of misinformation for dental treatments. The study highlighted that exaggerated and unrealistic patient expectations often led to disappointment. Patient education, improved communication strategies, and ethical use of SM were pointed out as means through which these challenges can be addressed. The study proposed that in order to utilize the maximum potential of SM in patient satisfaction and decision-making, institutional interventions, such as structured training for healthcare providers and policy-based public awareness campaigns, are necessary.
Authors
- Atif Iqbal (ORCID: https://orcid.org/0000-0002-6932-4367)
- Hassan Jan (ORCID: https://orcid.org/0009-0005-8047-6029)
- Azlan Ahmad (ORCID: https://orcid.org/0000-0001-6289-5442)
- Muhammad Shahzad (ORCID: https://orcid.org/0000-0001-6565-1777)
- Hasan Naveed (ORCID: https://orcid.org/0000-0001-7668-3168)
- Abdul Ghafoor (ORCID: https://orcid.org/0000-0002-8652-3157)
- Ayma Syed
- Fatima Shafqat
Institutions
- University of Lahore (PK)
- Khyber Medical College (PK)
- Nishtar Medical College and Hospital (PK)
- Dr. R. Ahmed Dental College and Hospital (IN)
- Rashid Latif Medical College (PK)
- Hayatabad Medical Complex (PK)
- Superior University (PK)
Publication Details
- Journal
- Cureus
- Published
- 2025-01-22
- DOI
- https://doi.org/10.7759/cureus.77838
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00